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How Colour Influences Buyers


Have you ever wondered how organisations choose the colours of their packaging or their products? A lot of people don’t notice it, but colors have a major impact on their purchasing decisions.

Humans are visual beings who process imagery much faster than plain text or audio content. Marketers are well aware of this fact, so they use all sorts of psychological tricks to maximize the attractiveness of their brands.

If you don’t believe us, take a look at these stats that prove the power of colors in marketing:

  • Colors are the number one influencing factor in purchases for almost 93% of people.

  • 40% of people will respond better to visual information than plain text.

  • 80% of consumers think color enhances brand recognition.

  • Almost 40% of website visitors stop engaging if images don’t load.

  • Consistent presentation of a brand increases revenue by 23% on average.

Now you know the how what and why of colour selection to use in your promotional programmes.


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